Streetwear designer Anwar Carrots and premium cannabis brand Viola are launching a capsule collection.
The limited-edition collection, consisting of short and long-sleeved T-shirts, sweatpants, socks and accessories with airbrushed graphics and designs, is a continuation of Viola’s 420 capsule collection from 2020 with Akoo Clothing, the apparel brand founded by Rapper TI
Anwar was approached for the partnership and said the offer was a breeze. The collaboration is the first of more collections to emerge between the two.
“We wanted Anwar to express his opinion on cannabis and approach the collections as much as we would carrots,” said Al Harrington, founder of Viola. “We are big fans of Anwar’s work and are pleased that he brings his signature touch and creativity to this line and continues to connect our community with the viola lifestyle.”
NBA veteran Harrington founded Viola, the licensed wholesaler of cannabis products, in 2011 during his professional basketball career with the Denver Nuggets, but founded the company after his retirement. Harrington named the brand after his grandmother, who had glaucoma and diabetes and found relief from cannabis.
He also launched the non-psychoactive cannabinoid brand Harrington Wellness and invested in the edible cannabis brand Butter Baby.
“It’s been a wild ride,” said Harrington. “Moving from the professional basketball world to the cannabis industry was definitely a change, but here we are 10 years later. The 2020 business was a transition. Even so, millions of people have found solace in cannabis over the past year, so overall it has been great. We are pleased that states like Virginia and New York are taking steps toward legalization with an emphasis on social justice, and we are honored to have the Viola Cares model [the brand’s social equity initiative] was an integral part of these conversations. “
The Viola, Anwar Carrots collection will be released exclusively on the Viola website today and in a pop-up from the Bird’s Nest workshop in Los Angeles on Tuesday.